Don’t pay for likes a lesson that people who go about building up an online audience on social networks are about to lear the hard way….
Earlier this month Instagram a photo a video sharing service owned by Facebook announced the removal of fake/bot accounts that have been used to like and comment on materials posted.
Soon after social networking became popular the need for people to like and comment on posts has been a driving force in determining popularity of pages where the more popular a page is the closer to the top of search results it will appear.
Because of this numerous companies emerged promising you dozens, hundreds or even thousands of likes on posts and comments on your social networking pages, this worked by creating thousands of fake accounts that could then via some clever coding start liking and commenting on posts on your social network pages.
Needless to say people did take these companies up on this offer as an “easy” way of promoting their content over their competitors.
Instagram have now developed a tool that sniffs out fake accounts by checking to see where the likes and comments are coming from i.e. normal likes and comments would normally be entered via the Instagram website or app however it is also possible to do all these things pragmatically using API’s and this is what this new functionality checks.